App marketing and growth guides
Launching is the easy part. These guides cover how people find your app (ASO and promotion), why they leave (retention), how to earn from it (monetization), and how to measure what works.
How apps make money: monetization models explained
The main ways mobile apps earn revenue: paid, freemium, subscriptions, in-app purchases, ads, and transaction fees, with guidance on choosing one.
App Store Optimization (ASO): a practical guide
How ASO works on the Apple App Store and Google Play: keywords, titles, screenshots, ratings, and testing, with a checklist you can use today.
How to promote a mobile app: a practical launch plan
A practical plan for promoting a mobile app: pre-launch, launch, and growth tactics across ASO, content, social, paid ads, partnerships, and referrals.
Mobile app analytics for beginners: what to measure
A beginner's guide to mobile app analytics: key metrics, free tools, event tracking, and how to use data to improve your app.
Push notification strategy that users don't mute
How to design push notifications people value: permission timing, personalization, frequency, content, and measurement, plus common mistakes to avoid.
Why users uninstall apps (and how to improve retention)
The main reasons people delete apps and proven ways to improve retention: onboarding, performance, relevance, notifications, and feedback loops.
Browse all guides or start a project.